Most tags will be the original $28 but if you are looking for something with and hand tooled something on it like a flower, donkey or cactus then they may be $35. I have a good variety of stamps that are no additional charge as they are easy to add. These are so fun and have lots of options. If I can fit the letters on the tag I’ll make it for ya. Names, phrases, you name it. You can also choose your stain color and fringe color to really personalize things.